Furniture that looks like it is moving, and a product configurator that actually does.
Client
Forma
Scope
Brand, 3D, Web
Year
2024
Timeline
14 weeks
(Challenge)
Furniture this sculptural looks wrong in a flat product grid. Forma needed customers to turn the chair around before they bought it.
(Approach)
A new identity, a 3D model of every piece, and a configurator that lets you spin, recolour and price a chair without leaving the page.
(Outcome)
Average order value rose by a third, and returns for colour dropped to almost nothing.
+34%
Average order value
−81%
Colour returns
14 wks
Brief to launch
(Next project)
Halvard & Co.