Art direction, E-commerce2026
Art direction, E-commerce2026
Art direction, E-commerce2026

A ceramics studio’s first online shop, shot and built in six weeks. Sold out twice in the first month.

Client

Kiln House Ceramics

Scope

Art direction, E-commerce

Year

2026

Timeline

6 weeks

(Challenge)

Kiln House sold out at every market but had never sold a piece online. They needed a shop that felt as considered as the work, built before the autumn firing.

(Approach)

We shot the range in the studio over two days, designed the shop around those pictures, and built it in Framer so the potters can list a new batch in minutes.

(Outcome)

The first two drops sold out in under an hour. The mailing list went from a clipboard to nine thousand names.

58 min

First drop sold out

9k

Mailing list

6 wks

First call to launch

(Next project)

Lumen Cycles

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